When good becomes better
Subway @ Café Moskau
Subway is an American multinational fast food restaurant franchise that specializes in submarine sandwiches, wraps, salads, and drinks. Since the sale in 2023, the globally active group has been undergoing a change process that will significantly affect all stakeholders, franchisees, departments and employees. A multi-day congress with an evening event was organised for the DACH-countries (Germany, Austria, Switzerland).
Wunderland was responsible for the counselling in the early finding process, location determination, location research, architecture, media production, catering, negotiation with service providers up until order placement, security, implementation, on-site support, naming, graphic design and central management of all partners and suppliers.